A letter to everyone
during these times.
I was sitting in a Starbucks when it clicked.
Two rideshare drivers at the table next to me were talking about driverless cars — quietly, the way people talk about things they're afraid might be true. I wasn't trying to listen. I just heard it.
I pulled out my phone. The first thing in my feed was a news story: a company had just let go of half its workforce. Mostly marketing and coding specialists. Replaced by AI.
I sat there and thought: this is going to hit every industry. Not some of them. Every single one.
I know rideshare. I drove. And I can tell you — the job isn't really about the driving.
I've had people get in my car and just need someone to hear them. To vent. To say something back that made them feel less alone.
I've had someone going into rehab ask me to walk them in — because they were scared, and they needed another human being beside them for that moment.
No algorithm does that. No automation touches it.
But here's what I also know: AI is real, it's moving fast, and pretending it won't change your industry is the most dangerous thing you can do right now.
So I built Artactual for a simple reason — because I believe the answer isn't humans or AI. It's figuring out, with discipline and honesty, where each one belongs.
Those things stay with you.
This company exists to help you hold onto them — and to use everything AI offers without losing the part of the work that only a human can do.
I'm not writing this to executives. I'm writing it to everyone.
To the driver wondering what's coming. To the marketer watching their job description change. To the manager trying to make a call that feels impossible. To anyone sitting in a Starbucks, overhearing a conversation, feeling that quiet fear that the world is moving and they don't know where they stand.
You're not being replaced. But the partnership between you and the machine — what it looks like, where you show up, where it shows up — that is changing. And that's worth figuring out together.
That's what we're here for.